At Pack Expo 2012, users will be able to interact with Reis and Irvy’s Frozen Yogurt Factory by selecting up to two flavors of yogurt and two toppings (from a choice of 4 yogurt flavors and 10 toppings), choosing a robotic character, and then an SDA5 robot, a.k.a. "Cid", will artfully deliver the order in a souvenir cup.

Motoman® SDA-series robots provide the reach, payload, speed, performance and flexibility required to perform a myriad of assembly, handling, machine tending packaging and part transfer applications that formerly could only be done by people. SDA robots feature 15 axes of motion (7 axes per arm, plus a single axis for base rotation), and are available with 5-, 10- and 20-kg payloads.

Rēis & Irvy's Frozen Yogurt Factory is a brand of robotic kiosks from Robofusion.

“The robotic kiosk is more than just a retail opportunity; it is its own exhibit. These kiosks aren't just delivering yogurt, they are providing a means of educating kids in an engaging manner-demonstrating the exciting new ways in which technology, and robots, are being utilized in everyday life,” said Allan Jones, CEO and founder, Robofusion.

Museum visitors are invited to step up to the Robofusion kiosk and design a 4-layer frozen yogurt treat, choose a robot personality, and watch as the robot builds it to their exact specifications.

“Sodexo is committed to making sure the visitor's learning experiences extend throughout the museum, including the food choices and how they are delivered,” adds Brian Statz, Vice President of Operations and General Counsel for The Children's Museum of Indianapolis.“

This summer, Sodexo and the museum committed to offering Kids LiveWellSM-designated items at all museum dining locations. The award-winning Kids LiveWell program is a first-of-its-kind nationwide initiative led by the National Restaurant Association in collaboration with Healthy Dining to highlight innovative solutions that provide better-for-you menu items.

See the Reis & Irvy's in action here

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“We are huge supporters of educating youth about science and technology. We want to excite and inspire kids of all ages on the potential of robots to make our lives more interesting and fun,” said Nick Spahn, Director of Marketing for Robofusion. “It is very rewarding for us to see a customer walk up to our kiosk for the first time, interact with it and watch a robot obey their every command.”

Robofusion is excited to sponsor and exhibit at the 2012 ASTC conference. This year there are approximately 2,000 participants representing about 300 museums and science centers across the US. This kind of exposure to the science world is a perfect stage for Robofusion’s robotic kiosks.

“Right now we are a growing company working to make a big impact on the world of robotics, and how they are used in our daily lives,” said Spahn. “To have an opportunity to present our vision to a group of people who, we think, could make a real impression, is very exciting.”

This year's ASTC conference is sure to be much cooler with the help of robots, serving frozen yogurt.

"That’s not something we can comment on at this time,” said a high-ranking Robofusion employee on the condition of anonymity. “Red Box is an amazing product. We are flattered to be compared to such a successful innovation."

That product is Rēis & Irvy's™ frozen yogurt kiosks, which can best be summed up in a phrase: "Let a Robot serve you Yogurt."

The process is as simple as one-two-three:

Having already placed kiosks in leading waterpark resorts and other themed attractions, and having signed an exclusive deal with Topema in Brazil for expansion there, Robofusion appears to have set its sights on large scale expansion with upcoming installations with some of the major institutional feeders. Folks who don’t recognize the Robofusion brand now, soon will. What does this mean for the business world of frozen yogurt? Perhaps nothing.

Or perhaps everything—kind of like that little sensation known as Red Box.

"Robofusion mirrors the Red Box blue print in that we’re technologically advanced, convenient, and incredibly fun and super simple to use," said the Robofusion ( http://www.robofusion.com/ ) employee. "And, based on our success and pipeline, we plan to create a lot of fun in 2013."

The question, then, is: Will Rēis & Irvy's kiosks rock the yogurt industry just as Red Box rocked the movie rental industry? Time will tell.

In the meantime, industry CEOs might need a cool frozen yogurt treat to stave off their sweat.